Marketing Victimized by Technology
Monday, August 29th, 2005While sitting at my desk at work (in the United States), I went to CNN’s website to check up on the status of Hurricane Katrina. At the top of the screen a typical, annoying banner advertisement was displayed:

This is a great example of how someone tried to invent some smart marketing technique, which backfired. My company’s IP address block is owned and assigned to a Canadian address. However, a vast number of our users are in the US. Yet, when we go to a site that attempts to use geographic information, it fails miserably. I always get bombarded with Candian advertisements or redirected to sites like google.ca when trying to go to their .com counterparts.
Someone’s getting rich off this marketing scam and selling it as “targeted marketing”. Bastards.



